Are Americans Interested in Bidets? 10+ Bidet Stats


Bidets are a great way to keep yourself clean and refreshed, especially after using the restroom. Unlike toilet paper, which can leave you feeling sticky and unclean, bidets provide a refreshing clean that leaves you feeling refreshed and rejuvenated. However, bidets are more popular in Europe and Asia than they are in the United States. So, why aren’t Americans more interested in bidets?

There are a few reasons why bidets haven’t caught on in the United States the way they have in other countries. First of all, many people simply don’t know what a bidet is. When you ask Americans about bidets, many of them will give you a blank stare. Even those who have heard of bidets often don’t know how they work or what they’re used for. Here is a collection of stats on bidets in the US.

How Many People Know About Bidets?

In a survey of 1,000 U.S. adults, only 12% of them said they had a good understanding of what bidets were and how they worked.

That being said, it doesn’t mean that there is no interest in learning more about bidets. 45% had done some research recently on bidets.

Bidet Ownership and Usage Statistics in the U.S.

  • 82% of the people surveyed never owned a bidet
  • 71% had never used a bidet before
  • 37% don’t know what a bidet looks like
Ages 18-44Ages 45+
Have ever used a bidet36%22%
Have ever owned a bidet27%8%

So younger people seem to be catching on to the rising trend of bidets and have had more of an interest in using or owning one compared to people older than 45 years of age.

Another interesting note is that more men than women seemed to be interested in purchasing a bidet.

29% of the men surveyed said they planned on buying a bidet this year, whereas only 16% of women said the same thing.

States Where Bidets are the Most Popular

State% With Regular Access to a Bidet
District of Columbia21.6%
Data from

Top Reasons Americans are Buying Bidets

  • 88% of people felt as though they feel cleaner or would feel cleaner by using a bidet
  • 78% of people feel they are not wiping as well as they could be
  • 75% of people felt bidets were more hygienic
  • 67% of people felt bidets were more eco-friendly
  • 66% of people felt they would save more on toilet paper costs by getting a bidet

Bidet Sales Over Time

Although not limited to the U.S., sales for many bidet companies have grown significantly over the years. one such example is Toto’s Washlet systems.

  • Toto’s Washlet systems have surpassed 50 million units worldwide in 2019 compared to ~1 million units in the early 1990s.

The Cost Effectiveness of Bidets

Although bidets are more expensive than wipes, there are certain risks that come with wipes that you won’t get with bidets.

  • In London back in 2015, one 10-ton fatberg cost the city $600,000.
  • In September of 2017, the city discovered another that’s approximately 140 tons, which may have cost more than 10 times as much to remove.

Data from: Multivu, BespokeSurgical, TheAtlantic, and BioBidet


As you can see, even though bidets are less prevalent in the U.S. than they are in the rest of the world, there is a lot of interest from Americans. We can likely expect bidets to become more popular over time as people become more knowledgeable about what bidets are and the value they provide.

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